We worked with Pop & Swirl to build a bold and distinctive brand identity for their gourmet popcorn range. Our scope included designing a memorable logo and vibrant packaging that reflects the playful yet premium nature of the brand. The packaging was crafted to instantly communicate indulgence, flavour variety, and quality, while standing out strongly in a competitive snacking category. With a balance of fun visuals and a refined aesthetic, the designs appeal to impulse buyers as well as gourmet snack enthusiasts, positioning Pop & Swirl as a crave-worthy, modern popcorn brand.