For Earthy Pick, a premium spice brand, we focused on creating a brand identity and packaging design for spices that feels honest, warm, and close to the kitchen. We designed their logo and packaging with the idea of celebrating whole spices in their most natural form. The visual language is simple and grounded, allowing the product to take centre stage while clearly communicating freshness and authenticity. The packaging is easy to understand, shelf-friendly, and designed to build trust with everyday home cooks who value quality ingredients in their food.